SCALE AD PERFORMANCE WITH MACHINE LEARNING

Use your anonymous first-party data to increase ROAS and conversion rates. For lead generation or e-commerce…get ready to win.

Use Machine Learning to Convert More Customers

Harness Anonymous Pre-Conversion Behavior

Only Serve Ads to High-Propensity Users

See the Complete Customer Journey

HOW IT WORKS

01
Install
Within minutes, Yield Day begins processing your anonymous 1st-party data into usable signals. No-code, simple deployment through your tag manager.
02
Score
Our custom machine learning rules find the right combinations of anonymous user actions to generate scores based on your conversion events.
03
Audiences
Scores for each visitor’s likelihood of converting are automatically synced into the ad platforms to make actionable audiences and provide unique insight.
04
Increase
Start winning and scaling your business to new levels using machine learning and new metrics that outsmart your competition.

YOUR 1ST PARTY DATA IS ENOUGH

Increase Your Retargeting Yield
  • Score visitors with the best opportunity for conversion

  • Right-size your retargeting ad budget

  • Reduce spend on low-value users

  • Increase conversion rate and ROAS

Scale Your Prospecting Campaigns
  • Teach ad platforms the exact behavior you want more of

  • Create much better and larger lookalike audiences

  • Sync pre-conversion behavior into platforms

  • Find your highest quality prospects

Know Your Complete Customer Journey
  • Sales Velocity

  • Customer LTV

  • 1st Click Attribution

  • Shorten Test Cycles

WHAT IS YIELD DAY?
(A Simple, Add-On Tool)

Yield Day is the only anonymous first party data platform that syncs audiences in real-time and shows you the complete customer journey based on 1st Click Attribution. We use machine learning to score anonymous user actions on your website based on their potential to convert into a purchase, lead or any other event. Your website visitors are scored and synced into the ad platforms in real-time based on their pre-conversion behavior, likely buying stage and intent level. Imagine knowing your customers before they convert. Now you can.

YIELD DAY SIGNIFICANTLY IMPROVES EFFICIENCY
(And Scale)

The Yield Day Audiences bring double-digit media yield improvements almost immediately. Expect 30% gains or more in ROAS and conversion rate within 30 days. But more than that, Yield Day is a convergence of your efforts around Audiences, Analytics and Conversion Rate Optimization. When you know the complete customer journeys you can make the right decisions faster. Now, the whole organization can utilize the anonymous first party data in messaging, ad budgeting, sales automation, A/B testing and so much more.

YIELD DAY IS A NO-BRAINER
(No Cookies And No Privacy Concerns)

As digital marketers ourselves, we knew you needed Yield Day to be an absolute no-brainer. So, we engineered it to be a simple no-code add-on with no adoption curve. The Yield Day audiences appear where you normally find audiences on all the platforms. There is no software to integrate and Yield Day does not replace anything you are using now - it compliments it. Onboarding takes less than 15 minutes and the insights start pouring in.

ABOUT US

Yield Day specializes in responsible machine-learning systems that provide real-time predictions to significantly improve marketing campaign performance for Fortune 1000 companies and agencies. We are a privately held, US based martech-centric company offering proprietary technologies that focus on interpreting real-time visitor behaviors. Yield Day believes that technology with a passion can change how we think about digital advertising. We honor the people who dare to think differently about performance marketing.

 

We are led by CEO Rudy De La Garza, Jr. and Director, Scott Mackley. Both are digital marketing performance experts with over 40 years of combined experience directing in-house corporate teams with ever-improving results.

CONTACT US

info@yieldday.com

South US Hwy 1, Suite 203-163 Jupiter, FL 33477