When you can score your 1st-party data traffic in real-time, factoring engagement level, behavioral intent, and likelihood to convert, you win!

 

 YieldDay Machine-Learning & AI

YieldDay’s responsible AI systems predict your online traffic in real-time, separating bots from people, while preserving privacy. Visitor segments are instantly scored and synced into the data layer where the platforms interpret the events. Your campaigns will leverage YieldDay audiences containing each person's engagement level, behavioral intent, and ability to convert into a purchase, download, lead, subscription, or other marketing goals.

YieldDay’s Real-Time Visitor Intent Segments

Bot

Bot

The system uses multiple detection levels to help you eliminate visitors from your campaigns with no value, such as bots or fraudulent visitors. Bot filtering is one of the most powerful segments that YieldDay provides because it PROTECTS YOUR BUDGET FROM MEANINGLESS TRAFFIC.

Visitor

Visitor

This user is not a bot and has likely JUST BECOME AWARE of your product or service. The visitor segment is recognized as a human but has not provided enough signals to be scored as likely to convert.

Aware

Aware

The system detected that this user is aware of your brand, products, or services and is VISITING TO REVIEW CONTENT. Visitors in this category have exhibited signals and behavior that indicate they have the potential and ability to convert.

Interest

Interest

The system recognizes that users in this category are more than aware of your product/brand; THEY SEEK INFORMATION on your site, research your services on other sites, and investigate competitor sites.

Desire

Desire

The system has detected that this user has indicated strong buying signals, both on and off your site. These users have likely visited your site more than once, have significant potential, and have demonstrated A STRONG DESIRE FOR YOUR PRODUCT.